A lunchtime conversation with a colleague had us both bemoaning the distorting influence on chemistry of bibliometrics, h-indices and journal impact factors, all very much a modern phenomenon of scientific publishing. Young academics on a promotion fast-track for example are apparently advised not to publish in a well-known journal devoted to organic chemistry because of its apparently “low” impact factor. Chris suggested that the real reason the impact factor was “low” is that this particular journal concentrates on full articles, which for a subject area such as organic chemistry can take years to assemble and hence years for others to assimilate and report their own results, and only then creating a citation for the first article. So this slow but steady evolution of citations in a long time frame apparently shows such a journal up as having less (short-term) impact than the fast-publishing notes-type variety where the impact is immediate but possibly less long-lived. That would be no reason of itself not to publish there of course!